[IPS News] Email advertising and other improvements

[NewsBot]

Invision Community's advertising system enables the inclusion of linked images in your community's feeds to highlight events, draw attention to important updates, and promote external services.

You can even monetise your community by selling advertising space via the built-in commerce tools.

In Invision Community 5’s July release, we’ve added several improvements to the advertising system to make advertisement placement more flexible and even allow them to be placed in emails.

Let’s dive in!

A flexible approach to advertisement placement

The system enables you to place advertisements between topics when viewing a list and between posts when viewing a specific topic. However, the current setup only allows for advertisements to be displayed at set intervals, which may not achieve your desired results. For example, if you set an advertisement to appear every three rows and repeat once, it could end up appearing on the sixth row instead of the intended placement.

The update introduces an additional option that allows you to place items via intervals, for example, every 10 rows, or via a specific list position, such as after the third item.

In addition, you can now specify which forums you want the advertisements to show, giving you even more flexibility when targeting content.

Selling email advertisement slots

New to our Invision Community 5 July release is the ability to sell advertisements in select emails, such as notifications. You could do this for internal marketing, or to generate revenue for your community.

The advert will appear at the top of the email.

You can set up advertisement sales from the built-in Commerce functionality. You can choose to sell advertisement space on your community, or you can sell advertisement space in notification emails. Furthermore, you can choose which member groups receive these advertisements as well as target specific areas of the community.

In addition to these features, we’ve given the Page Editor widgets a refresh to improve their functionality.

We continually strive to enhance existing features, and we hope you enjoy the updates to our advertisement system!

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