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  1. This plugin display privates messages as table with sorting and filters (see screenshots) + add next features - Go to first unread message - preview on hover - quick edit title Support topic View the full article
  2. This resource will allow moderators to ban members from specific topics. Banned membes won't be able to view the topic anymore. Covered areas; Topic view Forum view ajax preview Profile activity stream Profile content (topics and posts tab) Topic and post embed templates Moderator permissions: Can ban members from topics? Can unban members from topics? Can view list of banned members from a topic? Notifications: Another moderator ban a member from a topic Another moderator unban a member from a topic Another moderator unban all members from a topic Profile Tab: List all topics that the profile owner is banned. Only moderators can view the tab. View the full article
  3. With this plugin, you will be able to display the user's avatar, profile photo on the mobile-phone menu. This plugin will help to make your website feel more personal to your members. Before After View the full article
  4. A month ago, CrossFit, Inc. posted a scathing blog entry outlining why they made the decision to quit Facebook and Instagram. I first came across CrossFit back in early 2007 when I was looking for new ways to improve my fitness. Their fitness programming was a breath of fresh air. Most workouts were based around either long cardio workouts such as running or traditional gym workouts with weights and machines. CrossFit successfully combined the two into a short intense workout which gained popularity very quickly. I was a fan immediately and followed the WODs (workout of the day) as closely as possible and watched the early CrossFit stars emerge. CrossFit, Inc. is very strong-minded. Their press release cites several reasons for their abandonment of the Facebook platform. They also expand on this and believe that "Facebook collaborates with government security agencies on massive citizen surveillance programs such as PRISM", "Facebook, as a matter of business and principle, has weak intellectual property protections and is slow to close down IP theft accounts." and "Facebook has poor security protocols and has been subject to the largest security breaches of user data in history." It's certainly a bold move. CrossFit does have a legacy forum system which dates back from its early days which gets some use still. I think that investing in that community platform through modernisation along with a solid community building strategy could pay dividends in them taking back control of their conversation without fear of falling foul of any heavy-handed moderation beyond their control. Modern community platforms like ours have plenty of tools to automate basic moderation, encourage more engagement and work well on mobile devices. CrossFit, Inc join Lush Cosmetics as high profile brands that have taken themselves off Facebook completely. Do you think we'll see a resurgence of owned-communities? View the full article
  5. Mary Meeker delivered a rapid-fire review at the 2019 Code Conference of her latest Internet Trends Report, widely considered to be one of the most influential and comprehensive reports on Internet trends. The report covers 11 broad areas from ecommerce to education, data growth to usage, work to immigration, and China. The report's foreword includes the following statement: This is an especially appropriate message for Invision Community admins and managers, who must not only ingest the data firehose but turn it into actionable feedback. This report is presented to Invision Community clients as a way of understanding the broader trends that shape and influence the digital world around us, and to hopefully spur thoughtful conversation on how to thrive as an online community through 2019 and beyond. Here are highlights from the report, especially selected for clients of Invision Community. More International - Global internet penetration surpassed 51% in 2018, which means more than half of the world's population are Internet users. Certain regions have very different growth patterns. Asia Pacific already contains more Internet users than the rest of the world combined, yet less than half of its users are on the Internet. In contrast, North America is virtually saturated. Growth of new users is getting harder, except for China, India, and Indonesia which show the most promise of new users. More Ecommerce - Ecommerce is a rapidly rising a major portion of retail sales. Ecommerce growth is a strong 12% year over year. Physical retail growth is 2% year over year. More Online Advertising on Mobile - Internet advertising is continuing to increase overall at 22% year over year, with all of the new growth dedicated to mobile advertising spending. Spending on desktop advertising is flatlining. More Hours Online - Online media usage increased by 7% year over year in the USA, with all of the growth on mobile. Desktop usage flatlined in 2013 and even decreased in the past three years. Out of online time, Facebook, Youtube, WhatsApp, and WeChat dominate the global time spent online. Mobile use also surpassed time spent on TV for the first time in 2018. More Short-form Video - Short videos like Instagram Stories, Facebook Stories, and WhatsApp Status are one of the newest trends to explosively grow in the past 3 years. More Opportunity for the Underserved - Square is a popular credit card processor and merchant services provider. The fastest area of growth comes from new users in the lowest-income metropolitans in the USA versus the highest-income metropolitan areas in the USA, with 58% of its businesses from females and 35% from minority-owned businesses. More Images - For two decades, users on the Internet have been dramatically ramping up image creation and image sharing. Image sharing has also evolved, with leading platforms like Instagram adding new features like video stories and collaborative story-telling. More Interactive Gaming - Interactive gaming continues to be a dominant Internet trend with 2.4 Billion users, an increase of 6% year over year. Interactive gaming is social in nearly all ways, with real-time play + talk, shared environments, collective goals, and in-game social networks. One of the leading gaming-related platforms is Discord. More Digital Payments - Digital payments continue to be more efficient, now driving 59% of all global payments. More Data Personalization - The amount of data being collected has exploded in the past decade. Successful companies now deploy data as a core part of their workflow to improve customer satisfaction. Retail customers like sharing data if it gives them a better experience. More Negativity and Polarization - With more people than ever coming online, there continues to be usage concern over problematic content and activity. We will continue to see a world that gets more polarized and divisive due to less filtering, more amplification of extreme content, more vivid live images and videos. More Internet Censorship - The early days of a free Internet are over. We are living in a 'splinternet,' where your online experiences are increasingly determined by local regulation. Truly free Internet decreased with governments increasing surveillance and censorship. More Trust in an Open Internet - On the other hand, an open Internet and online consumer reviews boost multi-sided accountability that ensure safety of products and services, make companies accountable to consumers, and make consumers feel confident on their purchases. On AirBNB, a popular online booking platform for short-term rentals, 70% of guests leave a review. The reviews are fundamental to building trust on AirBNB. More China Internet - China continues to be the world's success story, with global growth that underscore its superpower status. It is a rapidly rising country with room to grow for most macroeconomic and technical trends including urbanization, disposable income per capita, share of world exports, mobile internet users, and cellular internet growth. Some of the notable Chinese apps include WeChat, Meituan, and Alipay. CONCLUSION Online communities have been a part of the online experience from the beginning through email listservs, chat rooms, bulletin boards, Usenet groups, multiplayer dungeons, and more. We will always be a part of humanity's need to connect, to share, and to relate with similar people but our methods and technology will evolve. The world is more mobile, more pictures and videos, more international, more polarized and open to abuse, and also more connected than ever before. As more people come online, as more methods to communicate flourish, as the technology and infrastructure around the Internet continue to mature, I hope you find inspiration in the 2019 Internet Trends Report to grasp upon these macro trends and find new opportunities to connect and serve your communities better. Download the full deck here: https://www.vox.com/recode/2019/6/11/18651010/mary-meeker-internet-trends-report-slides-2019 View the full article
  6. A chat application for Invision Community, integrated directly into your community! (This is not an embedded chat feature) What is it? Grapply Chat gives your community the option to chat with each other from anywhere! What's included? Features Chat with anyone in the community from anywhere. Block / Unblock members from chatting with you. View client chat logs from within ACP. The ability to enable/disable Grapply Chat or just chat notifications for your account. The ability to manage your chat blocks from within Account Settings. Fully customizable themes using the Grapply Theme Generator so you can rest assured that Grapply Chat will line up with your IPS theme. What's to come? Coming Soon Member specific permissions. The ability to report a member and include a log of their chat. A list of online members. Customizable chat bots. Configure an external server to alleviate some of the stress that this application may put on your forum database. Have more than a few chats open without them flowing over the entire screen. The ability to send images and other media including oEmbed content from within chat. Support for parsing emojis. More to come! Other useful information Important Notes Grapply Chat is still in its early beta phase, these features may not perform with the stability you will expect, but future iterations will improve on them. This application may have an undesired performance hit on your forums due to the amount of requests required for it to operate. To alleviate this, you can try to raise the Client Refresh Rate in ACP to help with this. In the future, there will be an option to use a secondary server dedicated to chat processing to help alleviate this. There is a known issue where if you have more than a few chats open on a small screen, they will start stacking vertically. This is already being fixed and should come in the next update. (This is one of the main reasons the application is still in beta) This application is not yet optimized for mobile, so it may bring an unwanted experience to mobile users. This will be addressed in the upcoming release. Feedback I would greatly appreciate feedback while this application is in it's beta phase. This is how I will tailor it to fit your needs. Please leave any feedback in the forum topic for this application, or feel free to send me a PM. View the full article
  7. Up – is a beautiful, modern theme that has our newest framework that contains more features. Up has a toggle sidebar and dark mode when you modify the light areas to dark. View Theme Clean code UI/UX design Theme features Dark/Light mode Custom theme colors Much more! Framework Up Body Footer Forums Google Fonts Guest Message Sidebar Site Title Typography & Blocks Attention: This is the newest theme that's built with the latest framework. We'll be continually updating and putting new features out for this theme. Credit(s) The body background goes to Wojciech Dobry. No changes were made. Stay Up-To-Date with ThemeTree Twitter | Dribbble | Contact Us View the full article
  8. Looking for a server list application without the bugs? With this application, seamlessly view and display your game server information. Application queries the servers to get information such as server name, player info, map and much more. It provides easy and clean access to all you server info just like Gametracker but directly on your own website. Features: Graphs Quick Links Pages (Allows Admins to create server pages such as MOTD or Rules directly on a server's information page) Direct Connect through browser. Widgets Fully Mobile/Tablet Responsive Demo: http://davidsaji.site.nfoservers.com/dev_ips/index.php?/servers/. If you go to https://gflclan.com/index.php?app=gflcore you can see an older version. This is just the start for this application and myself, as you see from https://gflclan.com/donate/, there is also a steam donations application that integrates seamlessly with this servers application which I will be releasing soon as well. Keep me followed and if you have any issues message me on steam https://steamcommunity.com/id/devu4/or use the support topic. Requirements PHP 5.4.14+ - Tested in PHP 5.4, 5.5, 5.6, 7.0, 7.1 & 7.2 Bzip2 - Used for A2S Compressed responses Supported Game Servers List format: Game Name (Protocol(1)) - Relevant notes or information 7 Days to Die (A2S) - Server query port is server port + 1 America's Army 3 (A2S) Version 3.2+ - Default server query port is 27020 America's Army: Proving Grounds (A2S) ARK: Survival Evolved (A2S) - Server default query port is client connect port + 19238 Armed Assault 2: Operation Arrowhead (A2S) Armed Assault 2: DayZ Mod (A2S) Armed Assault 3 (A2S) - Server query port is server port + 1 Battalion 1944 (A2S) - Server query port is server port + 3 Battlefield 1942 (Gamespy v1) - Default server query port is 23000 Battlefield 2 (Gamespy v3) - Default server query port is 29900, Is Gamespy v3 but challenge is not required Battlefield 3 (Custom) - Server default query port is client connect port + 22000 Battlefield 4 (Custom) - Server default query port is client connect port + 22000 Battlefield Bad Company 2 (Custom) - Default server query port is 48888 Battlefield Hardline (Custom) - Server default query port is client connect port + 22000 Call of Duty 2 (Quake3) Call of Duty 4 (Quake3) Call of Duty: Modern Warfare 3 (A2S) - Server default query port is client connect port + 2 Conan Exiles (A2S) Counter-Strike 1.5 (A2S) Counter-Strike 1.6 (A2S) Counter-Strike: Condition Zero (A2S) Counter-Strike: Global Offensive (A2S) Counter-Strike: Source (A2S) DayZ Standalone (A2S) - Standalone version of Armed Assault 2: DayZ Mod Day of Defeat (A2S) Day of Defeat: Source (A2S) Days of War (A2S) Empyrion - Galactic Survival (A2S) - Server query port is server port + 1 Enemy Territory: Quake Wars (Custom) Fortress Forever (A2S) Frontlines: Fuel of War (Custom) - Server query port is server port + 2. Player info unavailable. Garry's Mod (A2S) GRAV Online (A2S) GTA 5: FiveM - (Custom) Half Life 2: Deathmatch (A2S) Star Wars Jedi Knight II: Outcast Star Wars Jedi Knight: Jedi Academy Just Cause 2 Multiplayer (Gamespy 3) Killing Floor (Unreal 2) Killing Floor 2 (A2S) - Server default query port is client connect port + 7777 Left 4 Dead (A2S) Left 4 Dead 2 (A2S) Lost Heaven (Custom) - Server query port is client port + 1 Medal of Honor Allied Assault - Server query port is client port + 97 Minecraft (Gamespy v3) - Requires Minecraft 1.8+ Reference. Requires server settings: enable-query=true & query.port=25565 Minecraft PE/BE (Gamespy v3) - Default server query port is 19132 Multi Theft Auto (ASE) Natural Selection 2 (A2S) - Server query port is client port + 1 Project Reality: Battlefield 2 (Gamespy v3) - Default server query port is 29900. Quake 2 (Quake 2) Quake 3 (Quake 3) Quake Live (A2S) Red Orchestra 2 (A2S) - Server query port is 27015 Rising Storm 2 (A2S) - Server query port is 27015 Rust (A2S) San Andreas Multiplayer (Custom) - Player information will not be returned if count is over 256. Info Soldat (ASE) - Server query port is server port + 123 Space Engineers (A2S) Squad (A2S) - Server query port is server port + 19378, query port can be defined by server Starmade (Custom) Team Fortress 2 (A2S) Teeworlds (Custom) The Forrest (A2S) - Sever query port is server port + 1 The Ship (A2S) Tibia (Custom) - Server query response is XML Unturned (A2S) - Server query port is server port + 1 Unreal Tournament (Gamespy v1) - Server query port is server port + 1 Unreal Tournament 3 (Gamespy v3) - Default port 6500 Unreal Tournament 2004 (Unreal v2) - Server query port is server port + 10 Warsow (Quake 3) Wurm Unlimited (A2S) - Server query port seems to be 27016 regardless of the client port Supported Voice Servers Mumble (Custom) - Default query port is 27800 Teamspeak 2 (Custom) - Default query (master) port is 51234 Teamspeak 3 (Custom) - Default query (master) port is 10011 Ventrilo (Custom) - Version 3.0.3+ Don't see your game/voice server on the list? Many servers work on the same protocols, therefore it is likely they will work. This is explained in the Installation Guide below. Installation Guide Install the application via the admin control panel's applications section. Then follow the sections below to setup your servers. Add Locations Each server has a location to indicate where the server is located. To add locations simple go to the Locations section in Server's Admin Panel. Click Create New to add your own Locations. By default, US has been added but you can choose to delete or edit it as you wish. Add Games To add a game, go to the Games section in admincp. You can add your own games using create new button. By default CSGO has been added. When adding a new game, you need to provide a name, protocol and icon. A list of protocols is shown and you would use the correct one for the game. For example, To add Minecraft as a game, I would choose the Minecraft protocol. Don't see your game/voice server on the list? Many servers work on the same protocols, therefore it is still likely they will work. This is explained further in the next section. Adding Unsupported Games If you want to try add a game but it does not have a supported protocol within the add Games form then you can use a similar game engine's protocol. For example, if I wanted to add Half Life 1, it isn't in the supported list. However as it is a GoldSrc game, I can use the Counter Strike 1.6 protocol and it will still work. If it was a Source Game then I would use CSGO. Add Servers Once you have your Games and Locations set up, you can then proceed to adding your servers. Use the Servers section in AdminCP to do this. Simple add the server IP and port then choose the appropriate game and location for the server from the dropdown menu. Once saved, the server should show the information in Server's section on front-end. If for some reason the stats are not being pulled. Make sure it doesn't need a query port which is needed for some games (When adding servers always check the "Supported Games" section to identify any notes you need to make. For example, when adding Teamspeak 3 server, the notes says that you may have to use a query port of 10011). Always try without a query port before adding the said query port. If you require any further support add me on Steam: https://steamcommunity.com/id/devu4/ View the full article
  9. This plugin will EXCLUDE private messages from the setting Merge concurrent posts. You won't get any notification if the user replies again within the setting time, so you won't be aware if something important has been said/changed. View the full article
  10. This application will allow you to verify the true identity of your members based on two methods. Firstly you can verify a member belongs to a specific organisation by their organisations approved email address domain. For example if you want to confirm that a person works for your organisation via email then they can submit an online form, the application will send them an email with a verification code contained within and on entering that verification code back into your website a member will be verified. Verification can add the member to a secondary group to enhance access across your Invision site. Allow only certain email domains such as @yourorganisation.com or @anotherorganisation.com Choose unlimited approved email domains configured via a setting in the ACP Promote member to a secondary group on verification Verification period setting from 1-12 months making the user continue to verify to enhance access On expiry the secondary group is removed Email confirmation sent on expiry to warn the user their account is being downgraded Allow the user to re-verify within 30 days of verification expiry Add custom fields to the verification form to capture all relevant information on application The second method, and the most flexible is for the user to verify in any way you wish. Manual ID verification allows you to create a custom form with any fields you like for the member to complete. This will allow upload of ID documents, photograph, and anything else you feel appropriate. On submission the verification will remain pending until approved by a moderator or admin. Full moderator settings to choose which groups can verify members. Ability to verify or reject applications available from the front end of your site in the Moderator CP. Promote member to a secondary group on verification Verification period setting from 1-12 months making the user continue to verify to enhance access On expiry the secondary group is removed Email confirmation sent on expiry to warn the user their account is being downgraded Allow the user to re-verify within 30 days of verification expiry Add custom fields to the verification form to capture all relevant information on application You can choose which member groups (primary or secondary) can submit each verification method so it is fully customisable. In the ACP you have full admin logs of all actions carried out by moderators, all members are listed with their verification status next to them. Unlimited custom fields. Force re-validation setting to enforce verification before users can continue to use the site. This is a great application that will allow for you to verify all members of your site, or just those wishing to gain access to protected areas or restricted areas of your site. Any questions please feel free to ask. INTRODUCTORY OFFER AT $20 - NORMAL PRICE $30 - LIMITED TIME ONLY View the full article
  11. This plugin will add a AgePass check to your website, This can be used for multiple sites including gambling, firearms, adult site and so on This plugin will comply with the new UK laws on minors being able to access adult related sites for more information on AVSecure go to https://avsecure.com/ View the full article
  12. Communities are bound by a code of conduct that govern user behavior. Sometimes these rules are explicitly written, such as terms, guidelines, or my personal favorite: “Must Read Before Posting Or Banned!!!” topics. (That’s a joke. Please don’t ever write a topic like that!) Sometimes the rules are unwritten, based on evolving behaviors and user-to-user interaction. No matter the method of conduct or scale of communication, all communities contain these community guideposts that govern user behavior. Being able to influence, and being influenced by, these rules of conduct is our second element of Sense of Community. Community Managers. The original influencers. The privilege to persuade is a powerful feeling. It fills users with a sense of control, knowing that they can impact others. It gives purpose to users, who will tap into their inner helpfulness by assisting others. And it imparts a sense of satisfaction, which is one of the highest transcendent values a user can feel. It also leads to a better community. Over time, the mutual interaction between members builds trust, forming a community of authenticity where users can expect repeatable and expected behaviors. It also leads to good governance, where members embrace the codes of conduct by the group, inculcate the code into their own behaviors, and repeat the code to newer members – reinforcing the very codes they learned themselves. Members conform to community rules and standards, sacrificing a little bit of their own individuality but gaining acceptance by the community. Clearly, influence and persuasion is a powerful element. Let’s take a look at some ways in which you can build a better community by unlocking the power of influence. 1. Show New Members How to Influence If your community is anything like mine, you have a welcome topic or message: Do this, read, that, follow this. It’s usually filled with stuff to influence the member. But have you thought about giving the new member an opportunity to influence? And not just in a superficial manner like posting an Introduction topic, but one that’s filled with meaning and purpose. In addition to linking to the best guides and expert content in your community, ask your users to help other members, answer challenging topics, or identify any skills that can help others. 2. Influence through explanations Have you seen communities where the moderators take heavy-handed actions and do things without prior notice? Or they assume you know everything? It feels rude, unwelcoming, and very cliquish. On the other hand, I’ve also seen communities where the moderators and community managers take the time to explain every response. When you take the time to explain the response, you share your reasoning with others. That’s influence. Over time, users will turn around to repeat the reasoning to others, which builds good governance. (It also means less work for you!). Communities are built on transparency and trust, and the more you can openly establish your community norms, the more clearly other users can repeat and reinforce your governance. 3. Be influenced by asking for help One of the most powerful and uplifting things you can do is to ask your members for genuine help. Be candid. Be vulnerable. Explain the challenge. And ask for help. You will find members who will rise to the occasion. Humans are naturally compassionate. We will always help others if we can and communities are one of the best platforms to ask and receive help. If you ever make a mistake, take on a big project, or if you’re ever in over your head, don’t be afraid to ask for help and allow others to influence you. 4. Influence as a privilege One of the stellar reasons for choosing Invision Community are the multiple ways to publish content. You can offer user albums, polls, blogs, articles, discussions, files, clubs, the list goes on. This allows you to offer increasing channels of influence for your superusers. Unfortunately, most communities throw all the choices at a new user, hoping one will stick. That’s like asking a new member who steps into a room of strangers if he wants a microphone, a loudspeaker, and a spotlight! That can be scary. Influence is something to be gained over time, in small bits of comfort and trust. 5. Appreciate the influence. One of the most inspiring actions you can do as a community manager is to acknowledge and appreciate the influence of others. When you do, you affirm the influence of others. It's one of the simplest things you can do too. Pick three random post by members on your site and reply: “I appreciate this contribution because …”. You’ll be surprised by how well members respond to your note of appreciation. CONCLUSION The best influencers are the members who care about the needs and wants of other members. The power to influence is one of the greatest gifts you can give to your members. By allowing them to influence other members, the codes of conduct, and even the direction of your community, they feel a deeper sense of community because they can make an impact on others. The most influential members in a community are surprisingly not the ones who post the most or who act the most dominant. The best influencers are the members who care about the needs and wants of other members. Share in the comments below one of your success stories on how you influenced – or were influenced by – another member. As always, I appreciate your contribution to join me in helping Invision Communities of all sizes build more rewarding and successful communities. View the full article
  13. It was a poster of Slash holding his Gibson Les Paul slung low on his waist playing live that got me into guitars. The crunching power chords of Appetite For Destruction were a long way from the three chords I could manage on a beaten up acoustic with a hole in the side, but I kept on trying until I could play those riffs. I still hold a special love for the Les Paul (as well as the Explorer made famous by Hetfield palm muting his way through multiple albums with Metallica). So, I'm especially thrilled to see the official Gibson forums relaunched with Invision Community 4. Check it out: https://forum.gibson.com It's great timing as I've recently freed my guitars from the loft and have started to play again. Anyone else here play guitar, and should we start our own band? View the full article
  14. Facebook Ads: are they the modern day ‘hilly billy’ California Gold Rush? Rumors circulate about Facebook Ads being the MOST profitable way to advertise your business and everyone jumps on it to make a quick buck. Hence it’s quickly become the 21st century gold rush. And just like the gold rush, the people really profiting are the ones selling the tools to the prospectors… AKA Facebook But they’re still gold out there if you know where to look and what your doing. The purpose of this post is to give you a short introduction, so you know roughly how to make profitable ads. It’s not going to turn you into an expert, but it might stop you digging in the wrong spot and spending BIG on things you should avoid. I’m not going to go into too much technical detail… Otherwise we’ll find ourselves like Alice down deep the rabbit hole. What Type Of Marketing Is Facebook Ads? It’s important to define Facebook Ads as interrupt marketing. Someone is not actively looking for your product at the time of seeing your ad. So your ads need to be distracting and bold to literally GRAB attention. If people are more likely to be searching your products then should you choose Facebook Ads as a primary marketing channel? Why Does That Matter For Building Communities? When you’re using Facebook Ads to build communities (especially off the platform e.g. not a Facebook Group). Your ads need to be eye catching and demand attention, with a clear benefit of the community AND call to action (what to do next). If you’re community is big then use the size as social proof, people follow the herd and using this herd mentality when talking about the number of members etc will help you grow. Does Facebook Work For Every Business? As a primary marketing channel? Absolutely not. If you have a business that people proactively search for that’s very transactional - like an ecommerce store then you’d be better using google adwords. Yet any business SHOULD 100% be retargeting website visitors with ads. It’s a great way to build rapport and make the most of your site visits. If your business is a business that’s heavily reliant upon growing a relationship then Facebook Ads is perfect. Big purchases, information products, service based businesses all do VERY well with Facebook Ads. It’s a great place to grow and build relationships with your audience. In my opinion this is the MOST powerful way to use Facebook Ads. Do Facebook Ads Help Build Communities Absolutely yes… Facebook Ads can help you build and grow your community. Be clear on your message and the benefits of the community. Having a good understanding of the audience will help too. If it’s a male audience of people who like Star Wars for example, there’s no point advertising to women or people who like football. There is merit in testing adverts to the same interests groups e.g. men who like Star Trek. How To Get The Most From Your Facebook Ads Being successful with Facebook Ads is much more about relationship building than it is billboard advertising. One of the biggest mistakes I see is people using Facebook Ads as the internet’s ‘yellow pages’ I.E. The only adverts they ever place are “hey come buy my stuff” If you only use FB Ads for sales messages it’s going to be crazily expensive and ultimately ineffective. Still people ONLY want to pay for an ad when they have something specific. Instead, think of the platform as an extension of networking, with the same relationship interactions. Only your paying Facebook to have these ‘interactions’ and not having to do it manually. The BEST Way To Do This Is Retargeting Retargeting in the oldest & simplest sense of the word was when someone visited your site or product you identify them and give them adverts that are “come back and buy” This makes things MUCH more effective. But here’s how you get a system that works… You want to layer your retargeting… That means have multiple different offers that are layered one on top of the other. If you’ve heard the expression sales funnel (the process of ‘funnelling’ potential customers through your marketing into customers) then that’s essentially what you’re creating on Facebook all via your retargeting. Sounds complicated… It’s not… For example I could record a video about facebook ads and retarget people who have watched 25% of the video (because I know they’re interested). Then I might give them the option of downloading a PDF to add them to my list… Those that take the PDF could then be offered a webinar. At the end of the webinar is the option to become a customer. The layering of funnels takes time and is more work, hence most people choose the less effective ‘yellow pages’ method. I could go on and on about the nuances involved in advertising on Facebook. But here’s some dos and don’ts to keep you in check Do Treat the platform more like networking than the ‘Yellow Pages’ Focus on building relationships and meaningful interactions. Make sure you’re using retargeting, whatever business you’re running. When writing adverts focus on the customer and their wants, needs, desires Give value before you ask for something in return. Understand your maths and make sure it’s profitable. Layer your retargeting Read the terms and conditions and make sure you’re compliant (otherwise you will get banned) Don’t Expect to become an overnight millionaire. Put big budgets in you can’t afford to lose until you know it works. Copy everyone else ads. Use boring stock photography. Try and cheat the system. Get too hung up with the technical It’s A Powerful Tool, Not A Panacea There’s an epidemic out there (mainly from Facebook Ad Consultants) who push it as the panacea to all business problems. It’s not true… Facebook Ads is a super powerful tool that you could use to grow your community. Especially if you’re struggling to attract new members. It’s not a miracle cure. If there’s a problem with your community messaging or attractiveness then Facebook Ads won’t fix it. Instead Facebook Ads is more of a magnifying glass. It will highlight any problems. Which is very helpful if you don’t know where the gaps are in your community. Not so good if you’re expecting a miracle. Final Thought If you’re thinking about using Facebook Ads for your community then you 100% SHOULD! Depending on your budget will decide if you get someone paid who knows what they’re doing (like me) or you run the ads yourself. If you do find someone make sure they’re realistic with the platform and what it can achieve. If you’re doing it yourself, then have a go… Try a traffic campaign to get you started. The WORST that can happen is you’ll spend a bit of money without getting anything in return. It’s only beginner tax… Or making a donation to the ‘Zuck Fund’ as it’s known in the industry. I’ve seen total beginners make 5 figures with their first ad… It’s pretty rare, but I’ve seen it happen. The ONLY thing you can do is have a play and see what happens. It doesn’t bite. Martin Jolley-Jarvis is the owner of Full Spectrum Agency. View the full article
  15. This application allow to create polls walls based on different filters. By default supported next content types - Forums topics - Blogs entries IPS 4.4.3+ Support topic View the full article
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